Type: Onsite and Online

Duration: 12 weeks

Level: Intensive

Award: Certificate

Language: English

Eligibility: Interested students and company employees

This course introduces students to modern-day marketing concepts and techniques that are essential in today’s business environment so as to help students make more effective and better marketing management decisions.The involvement of technology to inform customer needs and behaviour will be discussed. Areas to be covered include; strategic marketing, customer needs, satisfaction and retention, buyer behavior, competitive analysis, segmentation, positioning, target marketing and digital marketing

Learning outcomes

  • On successful completion of the course studentsare expected
  • To identify challenges and problems in the market and find solutions
  • To know the components of marketing plan and its designing
  • To explore the factors which make some businesses more competitive than others

Case studies will play a significant part in this course.