Type: On-site and Online

Duration: 12 weeks

Level: Intensive

Award: Certificate

Language: English

Eligibility: Interested students and company employees


This course will equip you with the skills that contemporary businesses nedd to have to become successful in the dynamic business environment and markets

Learning outcomes

On successful completion of this course;

Students should know the role and importance of strategic market management in moden-day busness environment

Students should understand external and internal analysis of the elements that critically influence business outcomes

Students should understand strategic concepts such as SWOT analysis, PEST analysis, Sustainable Competitive Advantage (SCA), strategic uncertainty, unmet needs first mover advantage and many more.

Students should effectively develop and implement strategies for businesses